Welcome To Barney’s World (iFUOR)- Part 2

Models wearing IFUOR brand product during a photo shoot exhibition
Models wearing IFUOR brand product during a photo shoot exhibition

For more than 15 years he has hold the dream of one day becoming the best designer the world has ever know, he still hold his dream anywhere he goes, what he breaths, friends he meet and even at his working place, one would eventfully realize how Barney Ogolla has desire and passion for art, craft and culture .
From way back even when he was still a junior person in primary school he was already scaling height with awards in JIK and KIWI TEES, an art and craft competition which were held across the country among primary and lower primary schools. Fashion design therefore can be said to be a deep routed routine for the early30 year old male fashion designer from Nairobi who is also the co founder of IFUOR TSHIRTS brand.
Barney tells me that for his case, fashion is like a form of visual communication that is much loud to be ignored in retrospect; it makes part of our environment, colours that we see around with each person different perception, it also enlightens those who experience it.

Models wearing IFUOR brand product during a photo shoot exhibition
Models wearing IFUOR brand product during a photo shoot exhibition

“I started art way back in my primary school precisely Nairobi schools” he narrates, “I have to say that I was inspired by other units group and specific individuals who were also doing the same, my drawings are however unique since I only used stencils he explains, I also paint”.
But his passion further escalated to high school where he got the main psyched up to venture more into fashion and design.
“I designed our school basketball kit, which was received by my other students and teachers positively, since then I have never looked back and that’s how the journey began and now am currently venturing in IFUOR brand piece “, he further explains.
“I can best explain IFUOR as a redefined one piece of design. Its stands for Live, Life, and Love for once own Roots. It’s a trendy clothing line that incorporates Kenyan culture and creative design fused together to create a fun art piece for all, my design products has also been received positively on the market”, he continues, when I ask him on the market value assessments.

Models wearing IFUOR brand product during a photo shoot exhibition.
Models wearing IFUOR brand product during a photo shoot exhibition.

“People like this design product both genders, the young, old and even the kids since the design cuts and captures both across all on board. It is a simple African piece that any person can easily relate with. The children specifically have a taste for special liking for the pattern used in the clothing line”.
This has continuously enhanced him immensely since his target has extended from the time he started the venture. He tells me that he used to focus a lot on the on the young age of between 18 – 24 years bracket when he started.
“But the growth change has increased since everybody design has been captured on a board in one single unit. I also have plans to extend this reach to much further younger generation tees fit for 3 – 10 years of age bracket. I will therefore have tees for children thus when place together; one is able to get a full family pack with units for kids, brother, sister, mother and father”.
“Am always working to doing more on the brand to reach out to more various age sets of various social background and thus creates an inclusive products that transcends all social – economic classes that makes up our society”.
Barney also has a Bachelors degree in design as a way of understanding it more and developing more efficient skills. He therefore has design skills that vary from fashion, photography; he also has a deep understanding of colour chromo and hue. He further studied vastly in sociology and basics in psychology. This makes him a different and unique designer, who will tend to be subliminal.
“One will just like it out without actually knowing why”, he jokes. Am also lucky to have studied with some of the best designers in the country whom I look up to. They helped me when I`m stuck and with that I`m able to change minds in a more conducive way
He tells me that his main raw material is fabric which he can get in many retail shops around, but however one needs to be very careful since a good design duty is to get variety in texture and colour and match it out with the print to result in an alluring mix of art.
“A good fabric will make bring out a quality product and a good satisfaction to the client”, luckily for me I have a source that has a variety I need to keep creating and satisfying my clients.

Models wearing IFUOR brand product during a photo shoot exhibition.
Models wearing IFUOR brand product during a photo shoot exhibition.

However I could not finish up the interview without asking him which designer he looks upon to, he tells me Chilli Mango products are amazing.
“He has very creative’s old cultural designers that has a great value on the society around, have noticed this since have also rubbed shoulders with him on a number of many occasions. Internationally my credit goes to Dxepectant and Ozwald Boateng both from Britain, they not only have an international recognized platform, their products are also simple, creative and always leave alot to be told”.

By Booker Otieno Chek.

Photoshoot Venue: PAWA254

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