The music industry in Kenya is what we call a side hustle. It is difficult or rather hard to make it as a secular musician in the region compared to gospel music counterparts. Though this narrow classification in the music industry might just change.
There might be hope for the industry if you come to understand the motivation behind this new arts festival dubbed The Africa nouveax Festival . It’s backed by some famous and successful artists, The Italian based and European Union funded.
“Ordinarily, I prefer whisky though you can never get it at art exhibitions,” murmured one of the attendees at the launch of the festival ” … wine seems more like a starter.” He finished. I had never had the guts to think along those lines, out loud. Maybe that’s what artists do, they express themselves in ways you never thought about. I mean, there I was, all formal and collected and these guy is complaining that they are serving free wine.
Back to the festival… The motivation behind this festival, a child of sorts of the successful Blankets and wine concert…
is the aspect of not focusing on the Musician but art as an industry in the region(African continent). That being said. I hope to meet you in the next festival and talk art or wine if you prefer.
By Neville Mugambi. photography courtesy of Greshon(CEFA)